Purple Elephant Careers
Project Overview
As one of our last projects for Iron hack, we were given the opportunity to work with a start-up business of our choice. I chose to work with Purple Elephant, as did two classmates, Ryan & Vlad. Purple Elephant is a business founded by Kelli Carrol who is a career coach whose business is to help people with their career journey.
After meeting with stake-holder Kelli, She communicated that she wanted a simple, yet modern landing page where clients can schedule a meeting with her to better understand her clients needs.
Competitor analysis
When meeting with Kelli, We asked who were some of her top competitors. She named 3 similar businesses that she consider her peers in the career growth field. Kelli stated that she wanted comparable features for her website.
We also sent out surveys which resulted in 51 responses. Survey data revealed:
45% of people use a Career Coach when looking for a career change.
55% of people did not use a template builder when creating a resume.
User persona
To dive deeper into the minds of potential users, we created a user persona Sienna Williams. Sienna represents the primary user demographic as a young professional who’s interest is to apply for a new position in her same field with a higher paying salary.
MOSCOW METHOD
In order to better understand her vision & must haves for her website, we used the Moscow method to ensure we were implementing the most important deliverables.
Site Map / User Flow
Before jumping into wire frames, we created a site map and user flow which helped us plan out how many screens and tabs we needed to display all the must have deliverables. Below is the sitemap and user flow of the main goal in which a potential client goes about scheduling a meeting with Kelli.
Lo-fi’s
My team-mates and I got to brainstorming and sketched out lo-fi layouts for each of the screen in the happy path of the user flow. We then conducted usability testing of the lo-fi’s and the results revealed that the phrase “Work With Me” was confusing to users.
Mid-fi’s
We made the change to the mid-fi based on the user data collected from the lo-fi’s. Then we conducted usability testing on our mid-fi’s. The results revealed that the display of testimonials on every page was excessive, so we made sure to eliminate them on the hi-fi’s.
